Strategic Internet Interactive Marketing
Interactive Marketing or Web Marketing is accomplished either through Organic Search Engine Optimization or Pay Per Click - paid inclusion in search engine results. Either method of increasing your search engine visibility still requires careful and methodical research into the best keywords or keyword phrases that match your industry and your company's products or services. As mentioned on our SEO page there is a company called Wordtracker who gathers, compiles analyzes and organizes all of the search terms entered by Internet users over the past 130 days across all of the major search engines. We can help you compile a list of these keyword phrases that have the best chance of achieving a first or second page listing in the major search engines - and we will do that for free if you simply ask us by requesting our FREE Web site Analysis and Quote Request.

The two major players in the Paid Search market are Google Adwords and Yahoo Search Marketing - formerly Overture. Overture/Yahoo offers its own keyword search tool that tracks the the popularity of keywords relative to the paid search market. However, many people are confused as to why the results of keyword research on Overture/Yahoo are so drastically different than Wordtracker. For an in-depth explanation that de-mystifies this disparity, read this educational and informational article by Robin Nobles.

To learn more about how to place targeted ads with Google Adwords, click on one of the following links to learn more, or simply scroll down to continue learning.

Find buyers searching for what you sell.

What are Google AdWords?

Google AdWords is a quick and simple way to purchase highly targeted cost-per-click (CPC) or cost-per-impression (CPM) advertising, regardless of your budget. AdWords ads are displayed along with search results on Google, as well as on search and content sites in the growing Google Network, including AOL, EarthLink, HowStuffWorks, & Blogger. With searches on Google and page views on the Google Network each day, your Google AdWords ads reach a vast audience.

When you create an AdWords keyword-targeted ad, you choose keywords for which your ad will appear and specify the maximum amount you're willing to pay for each click. You only pay when someone clicks on your ad. To save you even more money, our AdWords Discounter automatically reduces the actual CPC you pay to the lowest cost needed to maintain your ad's position on the results page. When you create an AdWords site-targeted ad, you choose the exact Google Network content sites where your ad will run and specify the maximum amount you're willing to pay for each thousand page views on that site. You pay whenever someone views your ad, whether the viewer clicks or not. As with keyword-targeted ads, the AdWords Discounter automatically reduces the actual CPM you pay to the lowest cost needed for your ad to win the placement on that page.

There's no minimum monthly charge with AdWords -- just a nominal activation fee. Your ads start running within minutes after you submit your billing information. You can easily keep track of your ad performance using the reports in your online account Control Center. Your ads show up on Google almost instantly. Write your ads. Select your keywords. Set your budget. Start seeing results.

You decide where your ads appear

Choose specific countries, territories or cities - you can define your own target area.

Online reporting tells you what's working. Changes are free. You have total control over every aspect of your campaign. * Unduplicated reach of Google and Partner sites, according to Google analysis of comScore Media Metrix, May 2005

With Google, you can say goodbye to contracts and deadlines. Unlike a traditional online advertising buy, Google's contextual advertising requires no prepayment and no packages.

Just enjoy placement on web pages in the Google Network that happen to have just the right content, right then, to make a match between your ad and an interested reader. With Google AdWords, you manage your campaign to the performance metrics you want.

How much do AdWords cost?

In the Google AdWords program, the cost of your campaigns really depends on you -- how much you're willing to pay and how well you know your audience. It all boils down to knowing your own goals and letting us know what they are.

There is a nominal, one-time activation fee for Google AdWords. After that, you pay only for clicks on your keyword-targeted AdWords ads, or for impressions (an impression is the display of your ad on a search results page) on your site-targeted AdWords ads. You can control your costs by telling us how much you're willing to pay per click or per impression and by setting a daily budget for spending.

For example, a new advertiser paying in USD can activate his/her AdWords account with just US$5.00, and can then choose a maximum cost-per-click (CPC) from US$0.01 - US$100.Daily budgets start as low as 1 cent up to whatever limit the advertiser is comfortable spending. Site-targeted ads require a minimum CPM price of US$0.25, or the local currency equivalent, per 1000 impressions.

When do my ads start accruing costs?

Your ads begin running and accruing costs only after you activate your account. When you are ready to activate your account, log in to your account, and submit your billing information. Available payment options depend on your billing location and currency. Please visit our payment options page to view all options currently offered.

If you opt to pay by credit card or debit card, submitting your billing information will activate your account. Your ads will begin running on Google and accruing costs almost immediately. You'll only be billed after one month or after you reach your first AdWords credit limit.

If you elect to prepay for your AdWords account, your ads will run after you submit your payment information and we receive your first payment.

Are there spending requirements, a minimum contract length, or other qualifying terms?

There is never a minimum spending commitment when you sign up for AdWords. No minimum contract requirements or other 'lock-in' rules apply. There is an activation fee for all AdWords accounts, and prepay has a minimum payment limit. Beyond that, you have complete control over how long you participate in AdWords, and you control the maximum you want to spend per click, impression, or day. This is the same no matter how you choose to pay for your advertising.

Do I pay for every click on my ad?

With Google AdWords cost-per-click (CPC) pricing, you pay whenever someone clicks on your ad. With site targeting and cost-per-impression advertising, you pay whenever your ad is displayed, whether a click occurs or not.

How are ads ranked?

Keyword-targeted ads are ranked on search results and content pages based on their maximum cost-per-click (CPC) and Quality Score. (For the top positions above Google search results, we use the actual CPC.) The Quality Score is determined by the keyword's click-through rate (CTR), relevance of ad text, historical keyword performance, and other relevancy factors.

Having relevant keywords and ad text, a high CPC, and a strong CTR will result in a higher position for your ad. Because this ranking system rewards well-targeted, relevant ads, you can't be locked out of the top position as you would be in a ranking system based solely on price.

Visit the Google Optimization Tips page to learn more about account optimization, including how to maximize performance for your keyword-targeted ad and improve your ad's position without having to raise your maximum CPC. You can also learn about how to optimize ad serving for your ads.

Where will my ads appear?

Your keyword-targeted ads will appear along side or above the results on Google.com search results pages. Additionally, your ads could appear on the search and content sites and products in the Google Network. The Google Network is the largest online advertising network available, reaching over 80% of US Internet users. So you can be certain that your ads reach your target audience with Google AdWords.

On search sites in the Google Network, your ads could appear along side or above search results or as a part of a results page a user navigates to through a site's directory. Our global search network includes Froogle and Google Groups.