For the minorities who have learned about the concept of 'landing pages', they have discovered that there are 'rules' for landing pages, where there seems to be none for the 'homepage'. What are some of these rules? In a word – simplicity! Ensure the message is clear and unambiguous. Have a clear call to action. A simple, well-designed landing page can be more effective than a large, complex, corporate Internet presence.
Remember, more than ever, the Internet is about people - individuals. Companies don't browse the Web, people do. With the advent of Globalization 3.0 as defined by Thomas Friedman in the New York Times Bestseller The World is Flat, and predicted by the groundbreaking book The Cluetrain Manifesto, the Web more than just 'levels' the playing field, it turns it upside down. Today, individuals have control over the corporations.
Why do you think the Web 2.0 revolution has taken hold so quickly? The Web is about power for the people. You and I wield more power in the marketplace than even large corporations did ten years ago. Time was when we had to take whatever the corporations decided to give us. It was a 'take it or leave it' scenario. Nowadays, you and I can 'jump ship' with the click of a mouse and switch to a competitor if we receive indifference or bad service.
Internet marketing truly is a strategic asset in today's business environment. Think about it. in today's world, often a company's website IS their business for all practical purposes. In our business, our website is a reflection of our business, but the core of our business - like so many other information centric organizations, our intellectual property (IP) is where the true value lies. It is in the people.
