This article is intended to give you some background on the subject of electronic newsletters. What they are, how they work, and why you should be thinking about adding an E-Newsletter to your marketing tactics. Please contact us today at 770-454-1190 to speak further about how we can help you get started with an E-Newsletter!

If you use email on a regular basis, you're probably already receiving E-Newsletters from some of the companies you do business with. And while there's a tremendous amount of variation out there regarding what constitutes an E-Newsletter (or "electronic newsletter" or "E-zine" or "email newsletter;" they're all the same thing), they do have certain elements in common.

"The cost of acquiring a new customer can be as much as 5 times the cost of keeping an old one," (source: Peppers and Rogers). "A 5% increase in retention yields profit increases of 25 to 100 percent" (source: Bain and Co.) "Permission e-mail campaigns are ten times more effective than direct mail campaigns." (source: IMT Strategies) The results of this research and dozens of other studies add up to a simple conclusion: It's a lot more cost effective and profitable to grow your business by increasing revenue and referrals from existing customers, than it is to keep chasing strangers. If you've got a "house list" of business relationships, you've got an extremely valuable asset. An asset that a quality E-Newsletter is perfectly suited to take advantage of:

• An E-Newsletter Increases Lead Generation and Cross Selling
• An E-Newsletter Increases Customer Lifetime Value
• An E-Newsletter Provides a Low Cost; Instantaneous Channel For Sending Messages
• An E-Newsletter Opens Up A Two-Way Dialogue with Customers and Prospects
• An E-Newsletter Hypercharges Your Existing Marketing Efforts
• An E-Newsletter Provides Instant Measurable Results
• An E-Newsletter Increases Lead Generation And Cross Selling

« Back to Newsletter Archive

Public Relations + Press Releases = Publicity

As your newsletter arrives month after month, it keeps you top of mind with customers, prospects, partners and others, and provides an ongoing, low-key mechanism for highlighting your full range of products and services.

Competitors can buy their way into your market by matching your pricing, matching your products and even matching the look and feel of your company. What they can't buy are your relationships. Every newsletter that you send serves to solidify the connection between your company and your customers.

Your database of email addresses gives you instant access to your customers and prospects. Once the machine is set up, in addition to sending an E-Newsletter, you can send alerts, advisories and messages as frequently as you wish.

E-Newsletters allow recipients to easily and immediately interact with you. Comments are made, information is requested, an exchange of ideas between you and your customers flows easily in both directions.

Your E-Newsletter doesn't compete with your web site, print newsletter or existing marketing materials. It leverages them. It creates a steady pulse and focus that ties your other marketing efforts together.

Advertising, sponsorships, and many other traditional marketing tactics offer few options for measuring the return on your investment. E-based tactics on the other hand, are instantly trackable. With each E-Newsletter you send, you'll know how many people opened it; how many links were clicked on; who clicked on which links; and more. Fact- based, real-time metrics.