Marketing your business online can seem daunting! Especially if you lack the knowledge to do it. It is even overwhelming for businesses that have had an online presence for years. Where do you start? Who can help? and how can you tell, if who you hire is experienced enough? These are all questions that even the best of internet businesses ask themselves.
Most internet businesses, search for the perfect expert online. But is this really the best way to find an expert? You need find out if the consulting and internet marketing services focus on the following basic guidelines.
- Can your expert give you conversion rate optimization (CRO)
- Web Design and Development
- Search Engine Optimization (SEO)
Conversion Rate Optimization
Your conversion rate is the number of viewers who visit your site that actually end up buying your product. So an ideal situation would be to get 100% of your viewers to convert and become buyers of your product. Unfortunately this isn't that simple. You do have to work to get your readers to convert and you do that through a multi-dimensional process called conversion rate optimization. This process uses emails, newsletters, and your website to persuade and convert your viewers to buyers. How many viewers you get to take action on your website depends on how good your marketing process is.
One of the first things you, as the internet business owner, needs to decide is whether or not your conversion rate is living up to your expectations. Other questions you also want to ask yourself are:
- Did you define up front what you wanted in return for your investment, your effort, your time, your money?
- What do your prospects receive from your site? They get to your website hoping to get something that adds value to their life. The question is do they get that?
Conversion is a multi-dimensional process whereby your emails or your website persuades prospects to take action on your site. Your ability to get your visitors to take the action you want them to take is a reflection of your entire marketing process and their level of confidence in your ability to deliver.
Is your Internet marketing living up to your expectations? Did you define up front what you wanted in return for your investment of time, money, and effort? It's critically important that you determine up front how you will measure the success from any marketing initiative whether online of off. What are your prospects goals? They arrive at your website hoping to find something that can add value to their lives and/or their business. They look to you to fulfill their needs. What are your calls to action? What is it you want visitors to your site to do? Do your visitors have any of the following options:
1. The ability to Sign-up for a newsletter?
2. Download a whitepaper?
3. Enter a contest (in order to get their contact information)?
4. Download a free trial of your software?
5. Call you for more specific information about their particular needs?
6. Purchase your product or service directly on your website? (if you are a commerce site)
For instance do you have goals for the number of unique visitors you want to have come to your website on a daily, weekly, or monthly basis?
How well do you understand the art and science of integrating marketing and sales to convert a visitor into a customer? Commerce is all about sales in one form or another.
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