Anyone with an online presence needs a web strategy. This is similar to a business plan but focused on harnessing the power of the web. To implement the right web plan, we need to know what makes your business unique, what your needs are and make these stand out among all others.
The right web team can help you customize your web plan and enable you to harness the power of the web! To help you build the right web plan we have put together some standard components, which when analyzed correctly will allow you to take full advantage of the web.
- Market analysis - market segmentation, Web site demographics summary, and industry analysis.
- Web site strategy - business model, site positioning, traffic forecast and developmental requirements (front-end, back-end, resources needed, maintenance, future development needs and milestones).
- Strategy and implementation - competitive edge, web site marketing strategy (online sales strategy, online sales forecast), strategic Internet alliances.
- Financial analysis - break-even analysis and expense contributions.
- Controls - organizational implications, risks and assumptions and contingency plans.
