Reach up to 90% of active Internet Users The more search engines your listings appear on, the more customers you attract. And only Yahoo! Sponsored Search lists your business in the search results on six of the top U.S. search properties: MSN, Yahoo!, AltaVista, InfoSpace, and CNN. Sponsored Search's top three listings appear in search results on the Web's leading sites.
Click the logo below to watch a short Flash movie to see where your business can appear in search results.

Our advertisers receive over 170 million highly targeted sales leads each month. Tap into the searches occurring in your industry and put your site directly in front of customers searching for what you're selling. You already know how Yahoo!'s flagship product Sponsored Search delivers highly targeted customer leads to your business by allowing you to control placement within sponsored search results across the Web. But are you taking advantage of all of the features, tools and options that Sponsored Search offers to increase your quantity of targeted traffic?

The Advanced match type enables you to target additional customers while still using your existing listings, saving you both time and effort. This feature of Sponsored Search provides search users with relevant listings, even when the bidded keyword does not match word-for-word with the search query. To maximize the relevancy of your listings to search users, the Advanced match type also offers Excluded Words, which are words or phrases you choose to prevent a listing from matching a irrelevant search query.

Content Match complements your Sponsored Search campaign by displaying your existing listings along with relevant articles, product reviews and more, thereby providing an additional source of targeted leads. The Content Match distribution network consists of popular, high-quality sites such as Yahoo! and MSN.com, providing you with better leads that are more likely to convert to sales. Additionally, Content Match lets you set bids separately from Sponsored Search, to provide greater control of your ROI.

Portals	Sponsored Search	Content Match
Altavista
Excite
Go2Net
Infospace
MSN
Yahoo

Content	Sponsored Search	Content Match
Advertising.com
Away Network
CitySearch
CNN
Cool Savings
Consumer Review Network
ESPN
Edmunds
Homestore Network
Knight Rider
My Family Network
National Geographic
Wallstreet Journal

You can turn on the Advanced match type and Content Match on the Account Summary page of your account

To thoroughly understand the traffic you receive via Sponsored Search and Content Match, we suggest you make use of Yahoo!'s free tracking tools: Conversion Counter and Tracking URLs. Using these tools will allow you to track and report how your Yahoo! campaigns are performing, as well as where your traffic is coming from. Tracking your results regularly will enable you to make the most informed and effective decisions about how to best use your advertising budget.

With its pay-per-click pricing model, Sponsored Search, along with and Content Match, can generate a higher return-on-investment (ROI) than other online and offline advertising products.

The level of detail required to list on a particular keyword
There must be a strong, direct relationship between keywords and the content, purpose, and theme of your Web site. Your Web site must have substantial content that is clearly and obviously reflective of the keyword's meaning.

Keywords that are trademarks not owned by you
You may select a keyword that is a trademark owned by someone else ONLY if one of the following three conditions is met:

Your site sells (or clearly facilitates the sale of) the product or service bearing the trademark. Your title and description must disclose how the consumer who clicks through to your site will be able to purchase the product or service. Your title and description should not be written in a way that creates the impression you are an authorized reseller unless the trademark owner has in fact designated you as an authorized reseller.

he primary purpose of your site is to provide substantial information (for example, product reviews or comparisons, commentary, or news information) about the trademark owner or products or services bearing the trademark, AND your site does not sell or promote a product or service that competes with the trademark owner's products or services. Your title and description must disclose the nature of the qualifying substantial information that the consumer will find on your site.

The site offers detailed comparative information about the trademark owner's products or services in comparison to the competitive products and services offered or promoted on your site, your site clearly identifies on the landing page the competitive products offered on the site, AND ALL of the following are true:

he comparative information is detailed, spanning multiple dimensions (for example, price, features, ingredients, third-party rankings, ratings or awards, etc.) and clearly helps consumers to make an informed decision about the product or service, AND Your title includes the word "Compare" and makes clear to the consumer that the listing comes from you, for example, by saying "Compare Us to [Trademark Term]" or "Compare Our Prices To [Trademark Owner]'s", AND Your title and description identify you and disclose the nature of the qualifying comparative content the consumer will find on your site.

For guidelines on How to get your listings approved, see How to get your Sponsored Search Listings Approved

Precisely target customers who search online but purchase locally.
Local Sponsored Search listings enable businesses to increase sales by precisely targeting customers interested in your neighborhood and are searching on the Internet for local products and services, whether your business has a Web site or not.

You select keywords that apply to your business and write a description that accurately describes the products or services you offer. Then, you choose a geographic area (0.5-to 100-mile radius around your location) in which your ad will be seen.

Customers that are interested in your area or neighborhood go to a search site like Yahoo! and search for a product or service you offer.

Your Locator page appears, displaying your address, store hours, a map, a link to your Web site and other customized information.

General Relevance

To be listed in the Local Sponsored Search marketplace, all required fields for the Location must meet our editorial guidelines. If your approved locations have optional fields that do not meet our guidelines, the content in those fields will not be displayed. Advertisers must have or promote a brick-and-mortar presence, or offer offline-focused services (e.g., a plumber). Advertisers will not be approved for terms that do not clearly relate to their business segment, products, services, etc. We will not allow advertisers to promote one-time events, garage sales or classified listings.

Advertisers and locations must be located within the U.S. marketplace. Search terms, titles, descriptions and site (if submitted) must be consistently in English or Spanish language.

Titles and descriptions must promote an advertiser's brick-and-mortar presence or offline-focused services. The title and description must be clear and objective (no superlatives). The title and description cannot include contact information or directions. The title and description must not provide an inaccurate or misleading reflection of what the user will find at the physical location or service. The title and description cannot draw comparisons to a specific competitor or competing brand. The title and description cannot be defamatory, libelous, threatening, vulgar, or obscene.

Yahoo! Search Marketing has decided that it does not wish to be associated with certain types of behavior and products in its Local Sponsored Search. This includes, but is not limited to businesses that offer the following:

• Firearms
• Adult (businesses or products of a sexual and/or erotic nature may be categorized as adult)
• Massage parlors Escort services Prostitution services
• Illegal substances or illegally obtained substances
• Drug paraphernalia
• Content related to human suffering or death
• Fireworks, explosives, etc.
• Tobacco and smoking products
• Prescription Drugs
• In addition, the title and description cannot appear to violate these policies.

• If included in the submission, we allow the URL to which we link to produce only one partial pop-up/pop-under window.
• The back button must function on submitted URLs.
• Aggregator rules: In addition to the above policies aggregators must include their own business name in their descriptions.

Promote your business within a geographic range you determine.

With Local Sponsored Search listings you pay only when a customers clicks on your local listing and there is no monthly minimum.

When customers click on your Local listing they see your Locator page with customized information about your business and a map to your location.

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